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Leona Lewis is selling her new album for a discount on Grindr

In an unorthodox marketing move, Leona Lewis has made her new album I Am available on Grindr for the bargain price of $3.99.

The singer is clearly targeting the pink pound by partnering with the gay dating app, which encouraged its users to “get it for the #GRINDR special price, NOW!”

She isn’t the first artist to go down this route, with Madonna having previously given Grindr users the chance to win a signed copy of her Rebel Heart album earlier in the year.

.@LeonaLewis returns with the new album #IAm. Get it for the #GRINDR special price, NOW! http://t.co/M8AFcKztnkpic.twitter.com/5RBjbb2qqd

— Grindr (@Grindr) September 14, 2015

Source: www.msn.com
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