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October, 5

Adele new album: ’30’ billboards send fans into a frenzy as star teases her return after six years

Adele fans are in a frenzy after the Grammy-award-winning star updated her social media accounts and website ahead of the highly-anticipated release of a new album.

The 33-year-old’s social media profile pictures on Instagram and Twitter have been changed to a turquoise pattern and her bio now just shows a link to her website, where fans are asked to sign up for more information.

Soon after the changes were spotted #Adele30 began trending online and mysterious billboards with the number 30 have begun popping up across the UK and the rest of the world.

Fans believe the singer is days away from releasing a new album titled 30. She has previously named her albums after the milestone ages she hit while making them such as 19, 21 and 25.

It comes after Tokyo, Dubai, Paris, London and various cities in the US were hosts to mysterious billboards and projections of the number 30 over the weekend.

The projections were spotted on the Eiffel Tower in Paris, the Colosseum in Rome, Berlin’s Brandenburg Gate, Amsterdam’s Nemo Museum and New York’s Empire State Building.

Adele’s team have not officially confirmed that she is linked to the images but they appear to use the same font that has appeared on her previous album covers.

The powerhouse singer previously said her fourth album would be released in 2020 but this was pushed back due to Covid.

She has kept a low public profile over the past few years bar a hosting of US comedy show Saturday Night Live last year.

“I know there’s been a lot of chatter about me just being the host. Like, ‘Why isn’t she the musical guest?’ and stuff like that,” she said.

“And there’s a couple of reasons. My album’s not finished, and I’m also too scared to do both… I’d rather just put on some wigs, have a glass of wine or six and just see what happens.”

Adele separated from her ex-husband Simon Konecki when she was 30. She is now dating Rich Paul, a 37-year-old sport agents from Cleveland, Ohio, who has represented NBA players including Rich Paul.

Adele’s last album, 25, was announced using mysterious marketing. An except of her song Hello featured in an advertising break for The X Factor, broadcast against a blank screen.

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