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September, 29

Lady Gaga sues over trademark bids

Lady Gaga sues over trademark bids

Lady Gaga says a Nevada-based company is trying to cash in on her fame to market cosmetics and jewellery.

The Grammy Award-winning pop star sued Excite Worldwide LLC in a lawsuit on Monday. The action says the company applied without her permission to trademark the names Lady Gaga and Lady Gaga LG for make-up and baubles.

Excite Worldwide did not immediately respond to telephone messages at numbers listed for the company in Chicago and Henderson, Nevada.

US Patent and Trademark Office records show the applications have not been approved. But the Poker Face singer says they are muddying her efforts to add to her own suite of trademarks surrounding her name.

Her suit says customers could be duped into thinking she is affiliated with Excite Worldwide's products. She is seeking unspecified damages.

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