Jay-Z gets police escort to concert
Jay-Z had to use a police escort to get him to a gig at South By Southwest, after arriving in late to Texas.
The rapper had been in New York with Beyonce to see The-Dream in concert but, even with his special treatment, got to his own gig 40 minutes late.
The 80-minute show, to promote American Express' new partnership with Twitter and streamed live online, was packed with his hits, including 99 Problems, Dirt Off Your Shoulder, Empire State Of Mind and Glory, his ode to Blue Ivy Carter, the two-month-old daughter he has with Beyonce.
"I'm feeling a lot of love in this building," Jay-Z said. "I'm feeling a lot of love in this city today. I'm feeling a lot of love in this city tonight."
His appearance was fitting in a year when rap appears to be a main draw at South By Southwest. Little Wayne, Nas, T.I., B.o.B. and many others also have shows scheduled in Austin this week.
Jay-Z, wearing a cap with a polka-dot brim, his trademark sunglasses and a sparkling gold chain, led the crowd in several rap-a-longs and kept everyone on their feet. Fans lined up for entrance more than two hours before show time.
"You had a beautiful time and I had a beautiful time," Jay-Z said to the crowd. "That means every single person in this building from the front to the top, front to the top, everybody, everybody, everybody, scream."
The show at the Austin City Limits Live venue marked the end of South By Southwest's interactive conference and an unofficial start to South By Southwest's music conference.