Jessica Simpson is taking on the role of mentor to aspiring designers for a new NBC reality series.
The network said that Jessica will help guide contestants in the series "Fashion Star" as they compete for a multimillion-dollar contract to launch their own brand.
Elle McPherson will host the series, which NBC promises to be a "true spectacle" taped in front of a studio audience and featuring music, dancers and models along with weekly challenges for the contestants.
The 30-year-old is a fashion mogul as well as singer and actress, with a line that carries her name and includes nearly two-dozen products.
One of the producers of "Fashion Star" is former NBC executive Ben Silverman. The show's debut date was not announced.
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