 |
|
|
NewsSeptember, 7 One in Six Britons Listening to More Music
A new survey by the research firm YouGov indicates that 16 per cent of British adults are now listening to more music than they did a year ago, with younger generations leading the rise. Data gathered through YouGov Profiles between September 2025 and September 2026 shows that 84 per cent of adults in Great Britain consider themselves music fans. While the majority (65 per cent) say their listening habits have stayed the same over the past year, 15 per cent report listening to less, and 16 per cent say they have increased their consumption. The generational split is striking. Gen Z makes up half of those who are listening more, even though they represent only 17 per cent of the adult population. Millennials account for 23 per cent of the increase, while Gen X and Baby Boomers trail behind at 16 per cent and 11 per cent respectively. Men are more likely to have boosted their listening, with 54 per cent of the increase coming from them, compared with 46 per cent from women. The study also looks at how Britons find new music. Among those who have increased their listening, automated recommendations from streaming services are the top discovery method for 53 per cent. Recommendations from friends and family follow at 42 per cent, social media and music blogs at 41 per cent, and traditional radio and TV music channels at 40 per cent. One in three (33 per cent) discover artists through curated playlists and new genres, while 31 per cent credit film and video game soundtracks. Live concerts and festivals help 20 per cent of respondents find new music.
Photo: Music-News |
||
|
||
